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| Author(s): | Paul J.H. Schoemaker |
| Organisation: | Sloan Management Review |
Through case studies of Interpublic, an international advertising agency, and Anglo-American Corporation in South Africa, the author describes how to build scenarios in a step-by-step process and how the resulting stories to plan a company's future.
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 Filesize: 1369 kB
Filetype: PDF document, version 1.2
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