Nowadays and even more tomorrow consumers live in a constantly changing world which overloads them every day with more information, ideas and influences as the average person can psychologically digest.

We can observe a variety of consumer attitudes and behaviour styles; the diversity ranges from the technology minded to the smart and conscious consumer, looking for sustainable solutions.

Will the trend to sustainable products and services only be a flash light of a new age fashion or will it become the mainstream trend of the future?
How can we improve sustainable thinking and behaviour?
What are the driving factors which can change consumers’ attitudes?

All these questions have one common denominator: there is no clear and easy answer. In order to find the right answers we have to apply a planning tool which helps us to explore the future consumer environments – Scenario-Techniques.