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FoodWeb 2020: Forces Shaping the Future of Food

Author: Miriam Lueck Avery, Bradley Kreit, Rod Falcon
Organisation: The Institute for the future
Publish Date: 2011
Country: Global
Sector: Agriculture
Method: Foresight
Theme: Food
Type: Report
Language: English
Tags: Food systems, Disruptive forces, Food web, Resilient food systems, Agricultural production

Food sustains and nourishes us, and it also increasingly connects us to a global food web that is intertwined with politics, economics, environmental concerns, culture, and science. This global food web is undergoing rapid change, presenting considerable challenges and significant opportunities. Every one of the six broad areas of activity in the food system— agriculture and stewardship, manufacturing and branding, distribution and logistics, retail and information, consumption and taste, and disposal and renewal—is being affected. As the impacts of disruptive forces are felt over the next decade, strategic responses will be required from your organization and other stakeholders in the food system. This report and its companion map, FoodWeb 2020, identify the forces reshaping the food web, share examples of innovative responses, forecast key shifts in direction, and present principles for long-term business decision-making that will confer competitive advantage while increasing the resilience of the food web by 2020.
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