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Media 2015: The Future of Media

Author: Unilever, ESPN, Mindshare, the futures company
Organisation: Unilever, ESPN, Mindshare, the futures company
Publish Date: 2009
Country: Global
Sector: Technology
Method: Scenarios
Theme: Futures
Type: Report
Language: English
Tags: Media, Leisure, Scenario planning

At the heart of the Media 2015 approach is Scenario Planning, a technique adapted from military strategy for corporate use by the big oil companies in the 1970s. Scenario Planning is now an oft-used tool of corporate strategic planners to predict probable future realities and rehearse responses and tactics to mitigate risks and take advantage of opportunities.
Located in: Resources
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