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The Health Tourist - Searching for the Fountain of Youth in Incredible India

Author: Ian Yeoman
Organisation: Ian Yeoman
Publish Date: 2008
Country: India
Sector: Health
Method: Forecasting
Theme: Tourism
Type: Other publication
Language: English
Tags: Tourism, Tourist, Travel, Leisure, Health

Chapter 6 - Tomorrow's Tourist: Scenarios & Trends

An affluent and ageing society allows consumers to refine their approach to health because they now have the choice of striving for perfect health, as opposed to merely living disease-free. The elderly are the most frequent users of health-related goods and services. Consumers have begun to realise their capacity for longevity and to demand a fit and active lifestyle in their golden years. This means that consumers are searching for ways through which to slow down the ageing process or even discover the fountain of youth. It is not surprising, therefore, to note the rise of medical tourism holidays in South Africa or the greater use of alternative approaches to health, such as yoga, Chinese herbal medicines and spas
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