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Optimum Market-Positioning Models for South Africa Arts Festivals Scenarios

Author: Ciná van Zyl
Organisation: Ciná van Zyl
Publish Date: November 2005
Country: Africa
Sector: Development
Method: Scenarios
Theme: Tourism
Type: Other publication
Language: English
Tags: Arts festivals, special interest tourism, market-positioning model,conjoint analysis, game theory

The purpose of the study was to develop an optinum market-positioning model for the special interest tourism market to support arts festivals in South Africa (SA). Three subareas were deemed essential for the model, namely determining which attributes contribute to the success of three arts festival scenarios, comparing the different arts festival packages as a tourism attraction and then combining these subareas to develop a model enabling future researchers and marketers to present seccssful arts festivals in South Africa
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