Insight into Leisure
“Globalisation and localisation are two concurrent but apparently conflicting developments: The world is increasingly polarised between the ‘macro’ and the ‘micro’. All countries are integrally locked into the global economy and no country can succeed without operating in all the major established and emerging markets. People respond to globalisation of economies and cultures by looking to their own identities. The openness of the world economy means that the tourist has more choices and increased competition means better value.”
“With changing work practices and traditional work-leisure boundaries blurring, the trend is increasingly towards escapism and indulgence. Several shorter breaks are replacing the established long break as consumers adopt a snacking culture towards holidays, i.e. sampling lots of experiences rather than one main holiday. Increasingly, people want to capture the experience of a place through relaxation or by overloading their senses with adrenaline-charging activities. Tourists want holidays that offer physical and mental recharging in a short time, before they must return to normal life.”
“By 2030, every part of the globe will have been visited by tourists, new destinations will have emerged which had not even been considered in 1950 and pioneer tourists will be taking adventure holidays in outer space as the ultimate luxury experience.”
“Thus for the first time since his creation man will be faced with his real, his permanent problem – how to use his freedom from pressing economic cares, how to occupy the leisure which science and compound will have won for him, to live wisely and agreeably and well... It will be those people, who can keep alive, and cultivate into a fuller perfection, the art of life itself and do not sell themselves for the means of life, who will be able to enjoy the abundance when it comes... those walk most truly in the paths of virtue and sane wisdom who take least thought for the morrow. We shall once more value ends above means and prefer the good to the useful. We shall honour those who can teach us how to pluck the hour and the day virtuously and well, the delightful people who are capable of taking direct enjoyment in things, the lilies of the field who toil not, neither do they spin."
“Climate change will have dramatic impacts on how, where and when (and even if) people travel, and will reshape the industry over time."
"The growth of the middle classes in countries like China and India has the potential to dramatically reshape global tourism flows."
"The most remarkable aspect of the transition we are living through is not so much the passage from want to affluence as the passage from labor to leisure. Leisure contains the future, it is the new horizon. The prospect then is one of unremitting labor to bequeath to future generations a chance of founding a society of leisure that will overcome the demands and compulsions of productive labor so that time may be devoted to creative activities or simply to pleasure and happiness.”